AM Online

Google upgrades how it indexes and displays search results

Google has changed the way it interprets how people are searching for content online in its first major upgrade in three years.

The technology giant is constantly updating its search engine, but the latest algorithm update, dubbed Hummingbird, is believed to make Google search more human.

Hummingbird will now be able to interpret more conversational search requests from users and it is better equipped to interpret searches by people using voice commands on their phone and tablet.

Users will now be able to type in complex sentences and Google will be able to interpret that request with very specific results.

Google has been running the new Hummingbird algorithm for one month and the changes affect 90% of all searches.
A full explanation of how Google’s search engine has changed will never be revealed for fear of website’s trying to trick the system and get themselves to the top of search results.

However, dealer marketing teams, suppliers and search engine optimisation (SEO) companies will be investigating how dealers can adjust their websites to make sure they are still performing well under the new Hummingbird algorithm.



Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.