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Dealers need to make the most of sales leads and innovation in 2014

By Tony Willard

James Tew, iVendi director, believes this year’s challenge for dealers is to maximise all vehicle sales and finance opportunities: “They should take a thorough look at how they generate and handle leads, and make the most of all available tools.”

John Hughes, Mann Island Finance director, said: “A subtle but significant change in how dealers promote and deliver F&I will focus on delivering fair outcomes for consumers.”

Alan Carson, Northridge sales director, said: “More used car dealers will use PCPs to protect customers from negative equity and provide a faster change cycle than 60-month HP.”

Angela Barrow, Emac chief executive, said: “A greater commitment to innovation and nimbleness will become more important. Dealers will benefit from partners with imaginative technology.”

David Challinor, The Funding Corporation managing director, said: “People who have been held back from upgrading their car might find finance declined because of major lenders’ ever-tightening criteria.”



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