AM Online

Requesting too much information online could put buyers off

Buyers are often put off by the need to register details first before making an online purchase or enquiry, research suggests.

The survey, commissioned by digital payment expert Skrill, of 2,000 UK adults showed that 38% would abandon the process if a website required registration first.

Even though the research covered all matter of purchases, car manufacturers and dealers may need to revise their online processes.

As AM previously reported 'Consumers visit twice as many virtual showrooms as physical forecourts’ online enquiries are hitting a new high so dealers need to ensure that this initial point of interaction is working correctly and in accordance with what consumers expect.

The survey also revealed that 43% of people ditched the process if a website was too slow to load or regularly crashed, 32% were unhappy with a website requesting too much information, 25% abandoned the website if they felt it wasn’t secure, while 14% scrapped it all together upon realising the website was not UK-based.

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  • Tractorboy - 17/10/2014 14:50

    To true, I wonder how many are put off by having to give the name of their mothers dog and their inside leg measurement when making a phone enquiry.

  • Melissa - 20/10/2014 16:00

    Yep. Definitely puts me off. Both the speed of the site and having to register. Love how above this box it say "no need to login". Make me smile.