The International Car Distribution Programme (ICDP) has announced that Eric le Gendre has taken the position of chairman following Professor Dr Hans Gerhard-Seeba’s retirement in September after 14 years.
Le Gendre (pictured) career has included many senior positions within the automotive industry and brings a wealth of experience and contacts to ICDP: he is fluent in French, English and German.
Over the past 20 years Le Gendre has been associated with ICDP in many guises — initially he was ICDP’s principal contact at Peugeot and helped to promote ICDP amongst the French manufacturers: he also had a seat on our strategy panel giving guidance to the team.
From Peugeot, Le Gendre moved to Seat working as worldwide export director before becoming a consultant specialising in sales and marketing, CRM, operational strategy, distribution, networks, multichannel operations etc.
He also mentors at the EDHEC Business School Alumnis, and tutors Master in Marketing at the ESSEC Business School.