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Toyota in trouble for Yaris advert with Bruno Mars song

An advert for the Toyota Yaris has been banned after the advertising watchdog said it featured a woman driving with her eyes closed and singing along to the Bruno Mars song Locked Out Of Heaven.

The Advertising Standards Authority has banned the advert from TV, TV on demand and YouTube after concluding that it condoned and encouraged dangerous driving.

It received 73 complaints from viewers.

Toyota argued that the woman had not closed her eyes, however the ASA said most viewers would believe she had briefly closed them.

A Polish version of the same video, now banned in the UK

The advert also depicted drivers and passengers listening and singing along to music, while moving and dancing in their seats, and in a few scenes the driver was shown gesticulating with one arm off the wheel or briefly looking away from the road to interact with a passenger.

On this, the ASA said: "While we did not consider that to show drivers and passengers enjoying and moving around to music in a car was necessarily irresponsible, we had concerns that some of the drivers were not shown paying due attention to the road, and instead appeared to be easily distracted by their passengers and the music."

Toyota countered by arguing there is no UK legal abligation to have two hands on the steering wheel and all cars have equipment that requires one hand to come off the wheel at times.

The ASA said: "Because we considered that some of the featured drivers were not shown paying due attention to the road, we concluded that the ad condoned and encouraged dangerous driving and was therefore irresponsible."



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Comments

  • djvrs - 30/10/2014 14:06

    Nanny state gone mad; again!

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  • Stuart - 11/03/2015 21:04

    Driving responsible is always first and for most ,however driving your Toyota has got to be enjoyable, as in most cars, if the sun shines put your music on ,and aye maybe touch your partners leg to reassure her , while your driving ,this is not a nanny state ,I hope ?

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  • Phil the J - 15/07/2015 20:52

    The ad depicts a group of idiots (presumably British) driving around one of Europe's most beautiful cities. Yet all they can do is sing (badly) some trashy pop song. That's grounds enough for banning this ad!

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    • Anonymous - 02/08/2015 11:56

      "Trashy pop song??" TRASHY POP SONG??????? UM EXCUSE ME HOW DARE YOU??????? This "trashy" pop song is by the one and only Bruno Mars! So don't you go saying **** about his amazing music!! It's better than any **** you can do so **** don't talk bad about Bruno.

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  • BAS - 15/07/2015 20:57

    I've just seen this ad on TV (14/7/15) So much for the ASA's powers!

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  • Lynne Beabey - 23/07/2015 21:17

    Where was the ad filmed?

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  • Brian Yarwood - 25/07/2015 10:03

    My biggest issue with the ad is that the song choice is completely lame and very annoying. Wouldn't buy aYaris based on those.

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  • Steve - 11/08/2015 13:44

    Following Toyota's recent recall issues, perhaps a more realistic advert for a Toyota would show the drivers' eyes wide, mouth open in a scream of terror, white knuckles, desperately gripping the steering wheel as it careered out of control due to the brakes failing, the airbag deploying without reason and the car catching fire!

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