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Lewis Hamilton's F1 victory to give boost to Mercedes dealer network

Banners marking the F1 world championship win of Lewis Hamilton will be displayed at Mercedes-Benz UK showrooms across the country.

The British driver's win while driving for the Mercedes F1 team is hoped to be a talking point for customers who visit the Mercedes dealer network.

Mercedes said Hamilton's championship winning F1 car will also tour the country's showrooms.

The carmaker said Formula One demonstrates Mercedes' innovation, R&D and cutting-edge engineering, and its road cars road cars reflect this.

AM interviewed Mercedes' boss Dr Dieter Zetsche in 2012 during the launch of the current A-Class about the brand's return to Formula One, when he said Formula One ensures Mercedes-Benz is seen worldwide by a new audience, one which is critical in achieving Mercedes' aim of bringing in younger customers who'll begin their brand relationship with an A-Class and hopefully choose other models as they progress their career.



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