Stéphane Le Guével has been appointed as director general of PSA Peugeot Citroën UK with overall responsibility for all three brands; Peugeot, Citroën and DS.
The following senior management appointments, reporting directly to Le Guével, have also been announced: Arnaud Leclerc has been appointed deputy director general of PSA Peugeot Citroën UK and brand development director of DS, Neil Moscrop is brand director at Peugeot and Bek Hassan is brand director of Citroen and DS. Andrew Didlick has taken on the role of director of communications, events and partnerships, Stuart Hodge is director of parts and service and Martin Gurney has been appointed as director of fleet and used vehicles.
This organisational change is part of PSA Peugeot Citroën Group’s ‘Back in the Race’ initiative to aid the Group’s recovery.
These changes do not alter the positioning of the Peugeot, Citroën and DS brands; each will retain its own unique identity.