Peugeot and Pudsey teamed up last month to raise money for BBC Children in Need.
The French car manufacturer is Children in Need’s only automotive corporate partner and the ‘Dynamic Duo’ campaign helped Peugeot and its dealer network raise £280,122 this year.
Peugeot staff from the Coventry head office and dealerships across the UK threw themselves into different fundraising challenges. These varied from bike rides, to the more leisurely but nonetheless demanding baking, through to car washes right across the country.
Peugeot UK managing director Stephane Le Guevel said: “After two successful years fundraising for BBC Children in Need, we really wanted to step up our efforts and exceed the £1 million mark. The effort at our Headquarters and across the country held no bounds and we are proud to have played our part in a record breaking telethon total of more than £32million.”
Even though the TV telethon has finished, customers at any Peugeot dealership can continue to donate and support as 250 employees prepare to skydive, cycle from Paris to Coventry, abseil, hike or complete a 1500 metre open water swim next year.