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Lookers opens new Land Rover centre


AM100 dealer group Lookers will tomorrow open of a multi-million pound Land Rover showroom in Battersea (pictured), creating 30 jobs.

The custom-built site is the first Land Rover facility of its kind to be built in the UK.

Lookers says its newest car retail facility was its most modern and ‘green’ yet, incorporating the very latest 'cloud' technology which would enable staff to more freely interact with their customers and up to 24 Land Rover models at any one time – including the soon-to-be released Discovery Sport – on permanent display.

The new Battersea Land Rover showcase building also includes lounge areas which comes complete with free WiFi, PlayStation consoles and games.

The new location will have 70 staff on site in both sales and service roles, almost double the headcount based at its previous local base.

The showroom, which is 40% larger than its predecessor, boasts a sleek, modern and contemporary interior and exterior of black rain screen cladding and a structural glass exterior – metres from the Thames.

Gordon Haining, Lookers' Land Rover franchise director, said: “Our significant investment in this stunning, iconic showroom will allow us and Land Rover to maintain our position as the leading lifestyle marque in London and the Home Counties from this strategically-positioned Battersea base.

“The new iconic showroom at 50 Lombard Road, Battersea, will also provide the perfect showcase for the series of new car innovations to come, including the UK debut of the dynamic new Discovery Sport. 

“The investment, and the creation of a newly-expanded, dynamic and experienced team, marks another major milestone in the development of our business and we look forward to welcoming all our existing customers – as well as new customers– in the weeks and months ahead.”

Land Rover dealer principal Andy Amiss, said: “As one of UK’s most popular, premium car brands, Land Rover deserves a showcase space which reflects all its key features – innovation, style and quality – and we’re immensely proud to have delivered on our promise to make this new market-leading showroom a reality.

“Lookers’ Battersea Land Rover showroom now offers customers an exceptional breadth of choice and a unique brand experience in an environment that really will impress.”

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