Renault is the official automotive sponsor of Grand Designs Live 2014, for both London and Birmingham shows, and is engaging its social media followers with a ticket discount offer.
The French carmaker will show its small car line-up, including the Clio, Captur Crossover, and 100% electric Zoe supermini and Twizy city car, at the big events later in the year.
VIPs and celebrities attending the show will be transported in a Zoe electric vehicle shuttle service.
Verity Mercer, Renault UK brand communications manager, said: “We believe that great design isn't merely just about looking good on the surface; it's also about using its functionality to fit into your lifestyle. From the convenient hands-free keycard and touchscreen navigation, to our washable and removable seat covers. That’s why our cars aren't just beautiful, they're designed for life.
“Life is our inspiration. It's what puts people at the heart of everything we do. And it's a passion for life that dares us to imagine different, gives us our competitive spirit and drives us to be a champion of progress, whether it's winning on the F1 track or pioneering the first electric vehicle range.”
Based on the Channel 4 TV series, and presented by design guru Kevin McCloud, the London Grand Designs Live event from May 3 to 11 will be packed with more than 500 exhibitors, across seven different sections, covering interiors, gardens, food and housewares, kitchens and bathrooms, home improvement, self-build, renovations, technology and shopping.
Now in its 10th year, the show continues to inspire and grow in popularity, with the Birmingham dates later in the year, from October 9 to 12, extended by a day to cope with the extra demand.