Volkswagen Group Russia has created a unique brand experience at the 2014 Sochi Winter Olympics.
As part of the automotive brand’s paviliion at the Olympic Park, 60 live dancers will bring the medal count to life twice a day as part of a ‘living medal table’.
The dancers will symbolise changes in the medal rankings through individual choreographies as well as a digital animation on a 540 square metre LED screen.
The pavilion features a five-storey front and a showroom for the latest models from Volkswagen, Audi, Škoda and Volkswagen commercial vehicles.
It also features a hospitality area and a press centre.
Marcus Osegowitsch, general director at Volkswagen Group Russia, said: "Creating a connection with the Olympic Games demonstrates our support for the Games and our commitment in Russia.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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