Motorpoint has chosen Help for Heroes as its official charity of the year for 2014.
The UK car supermarket chain has agreed to support Help for Heroes following consultation with its 500-strong workforce.
The charity was founded in 2007 by Bryn and Emma Parry to help those who have been wounded in Britain's current conflicts. High profile supporters include cyclist Mark Cavendish, singer James Blunt and TV presenter Lorraine Kelly.
Staff at Motorpoint have already been busy planning a series of fundraising events over the coming weeks for Help for Heroes including competing in the Cheshire Cat 100 Bike Ride in March as well as entering a team for the Tough Mudder Challenge in Berkshire in April.
The company hopes to raise at least £20,000 for Help for Heroes throughout the year.
Last year it partnered with the Derbyshire, Leicestershire and Rutland Air Ambulance, raising over £15,000 in the process.
Mark Carpenter, managing director of Motorpoint, said: “I am delighted that we have teamed up with Help for Heroes in 2014. We consulted widely with our staff about who we should support this year and they voted unanimously to support the work of this wonderful organisation which does so much to aid wounded British Armed Forces servicemen and servicewomen.”