Online classifieds site Motors.co.uk is committing its biggest monthly marketing spend for the March plate-change.
The company is launching a new television, online and radio advertising campaign to coincide with the busiest month of the year.
Motors.co.uk will be running its new television advert across ITV1, C4, Sky One, Dave, ITV2, Sky Atlantic, E4, Sky News and live Premier League football on BT Sports.
The advert is centred on a bemused family man ‘Mark’ riding a two-metre tall headless chicken as he tries to overcome the ‘Carfuffle’ of choosing his next car.
Motors.co.uk Carfuffle Chicken
Motors.co.uk will then run its previous advert ‘Carousel’ and ‘Chicken’ across TV channels from April and throughout 2014 as the company aims to make the brand a ‘household name’.
Andy Coulthurst, managing director of Motors.co.uk, said: “It is clear we made the right decision to stick to our search logic of returning cars by distance and delivering on our aim of connecting motor retailers with local buyers, as dealers have also enjoyed a steady rise in the metrics which generate walk-ins, such as map views and print vehicle details.
“We look forward to receiving the first full month’s sales data from our dealer customers so that we can fully map the increase in leads and sales as a result of the ‘Carfuffle’ campaign.”
Motors.co.uk Carfuffle Carousel