Peter Vardy Carstore, the dealer group's used car supermarket, has added a unique coffee bar to enhance the customer experience.
The CarStore Cafe is a retro-fitted ice cream van serving up hot drinks, ice cream and light lunches to customers at competitive prices.
The showroom, in Glasgow, also has a Formula 1 car-style soft play area for children, mini cars, pinball machines, iPads and TVs showing cartoons, seating areas, a business lounge and a enclosed handover zone for customers to collect their car.
The company said: "When we were dreaming up the CarStore we wanted to have somewhere that people would come for the amazing deals but stay for the experience.
"We have created a warm and welcoming environment inside to make our customers relaxed enough to make an informed decision when buying their next car."