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Autobutler invests in UK online aftersales operation

Online car servicing, maintenance and repair portal is investing more than £1m in its expansion into the UK aftermarket.

The initial phase of this commitment has already seen Autobutler install a dedicated UK team to lead its launch and long-term development.

The team will work closely alongside UK garages to create new work opportunities and help their business grow.

Autobutler’s technical and support teams will continue to work behind the scenes in Copenhagen and Berlin on continual development of the website’s customer relationship management (CRM) system, which enables garages to log in to their own Autobutler online ‘dashboard’.

From here garages have complete control of their work flow, see any requests for work in their area, communicate with customers, provide quotes and manage jobs.

Garages receive feedback about their bids, successful or otherwise, and can track revenue generated. Independent Trustpilot ratings let workshops see how well customers say work was carried out, and offer the opportunity to respond.

Sales director Clive Thorpe said: ‘Workshops in the UK are set to share in the sort of investment that’s seen Autobutler become a phenomenal success in Germany and Scandinavia, helping to create more than 135,000 genuine new business opportunities for quality garages since 2010.

"We’ve recruited a fantastic team of local ‘butlers’, with more to follow, who will be the personal point of contact for UK garages. In the longer term, we’ll be directing significant resources into our ongoing marketing to drive new business to the doors of our member workshops by making the first name motorists think of whenever their car needs work."

He said the investment in people and technology is a mark of how serious it is about bringing a new approach to the UK automotive aftermarket.

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