RRG Group has launched a Google Showroom.
Designed to provide customers with an interactive experience, RRG says the technology is ‘set to change the way people buy cars’.
Customers can take a tour through RRG’s flagship Toyota Salford Quays showroom, viewing both the exterior and interior of all current models, as well as specifications and prices.
In addition, there is the opportunity to check out the Service Centre and forecourt, book a test drive and speak to a salesperson.
Arran Bangham, joint MD of RRG Group, commented: “At RRG our commitment is to provide our customers with the best experience available for buying their new or used car.
“Our investment into creating the UK’s first Google Showroom is testament to this.”
RRG plans to roll out Google Showrooms for its 25 Lexus, Mazda, Peugeot, Suzuki, Nissan, Kia and Skoda dealerships by the end of 2014.