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Actress wins Adam in Vauxhall social media competition


A Valentines Day themed social media campaign by Vauxhall has ended with theatre actress Katie Holderness picking up the keys to a free Adam city car.

Vauxhall's #kissADAM project asked entrants to submit a photo of a kiss to Adam via Facebook, Twitter and Instagram in the most imaginative way possible.

Holderness's winning entry uses an underground car park as the setting where she is pictured blowing a kiss to her sketch of a Vauxhall Adam.

“I am so excited to get behind the wheel of a Vauxhall Adam,” said Holderness. “It was my 30th birthday and Valentine’s Day present combined, so an amazing surprise. The #kissADAM campaign allowed me to think creatively about my entry, putting my personality across in the photograph. The great thing about the Vauxhall ADAM is how people can create something unique which reflects who they are.”

“The Vauxhall Adam was the perfect match for our Valentines competition,” said Ian Mitchell, Vauxhall’s small car brand manager. “The high quality and creativity of the entries highlighted the success of the campaign and the affection people have for the ADAM brand. We hope Katie enjoys driving away in our urban-chic city car, the Vauxhall ADAM.”

In addition to social media, people could enter via a photo booth when the Vauxhall Adam visited Westfield Stratford shopping centre and Birmingham Bullring on the 8th and 9th February.

As well as Katie Holderness winning the Adam Jam 1.2 in ‘Red n Roll’ with ‘White my Fire’ roof, 18” Twister allow wheels with ‘White my Fire’ spoke clips and IntelliLink system, seven other individuals won a meal for two.

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