AM Online

Mercedes marketing new CLA with sleepy cat

Mercedes-Benz has used a sleepy cat to market its CLA with a television advert shown before ITV’s Britain’s Got Talent.

The advert demonstrates how aerodynamic the new CLA is with a cat sliding across the car.

Employing camera trickery and old fashioned props, William the cat was able to slide on a piece of gently moved fabric across the windscreen under the careful supervision of his trainer.



Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.