AM Online

How car dealers can hook customers online

Page views will more than double by putting Reevoo on your site, according to Smith, as it “engenders trust”. Visitors

typically stay on your site five times longer when a review is read. If you secure enough volume on Reevoo to get a star rating that will be pulled through into your paid search, bringing the cost of PPC down.

Re-targeting, which means that consumers that have expressed an interest in a car on your website see your banner or skyscraper ad when they are on another site, is a tool which is not yet widely used by dealers but should be.

“For some of our clients it has generated millions of impressions,” Smith said.

But don’t forget the basics. Make sure there are no spelling mistakes on the website and that it is regularly updated.

Remember to include pictures of key people at the dealership, such as the sales manager and owner.

“People like to see faces,” said King. “It shouldn’t be an anonymous site.”

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