Hyundai and Kia have started a series of online videos in the lead up to the World Cup which will leverage their partnership to boost the presence of the brands during the competition.
Hyundai is hosting a series of videos discovering each of the Brazilian host cities with host Maya Jama.
The videos are being hosted on the Copa90 YouTube page and have already received thousands of views. The Copa90 YouTube page already has over 650,000 subscribers.
Hyundai has given Maya Jama 32 days to visit each of the 12 match stadiums to celebrate Brazilian culture and to discover the country’s relationship with football.
Hyundai The Journey Begins
Kia will be showing its six-part Road to Rio features on television channel Dave in the UK. It will also air on 40 television networks around the world and be shown in 150 countries.
The show features comedians and football fans Mark Watson and Henning Wehn at the wheel of their Kia Soul, as well as other Kia vehicles along the way, travelling to six countries and discovering how football is a way of life in South America.
Kia and Hyundai have been an official automotive partner of FIFA since 2007 and recently extended its partnership until 2022.
Kia Road to Rio