Over 35% of cars on Auto Trader’s used car classified listings are not in demand locally, according to figures from the company.
The figures from Auto Trader’s i-Control show that 80,200 vehicles report a low desirability rating of 2.5 or less. Auto Trader ranks cars based on a scale from 1 to 5 based on information including consumer demand, supply in the market, speed of sale and margin potential.
However, the same car returns a rating of 3.6 or above when presented in a different location. Of these, 25,334 have been on sale for more than 60 days.
Auto Trader’s research claims that a car with a desirability rating of between 4 and 5 with a price position at 100 – 102% relative to the live market will sell twice as quickly as one with a desirability rating of between 1 and 2 with a price position between 93 and 95%.