2: Taking shortcuts with your mobile website design will disappoint your users

Users will take delight in the small things you do for them on a great mobile site and will reward you with loyalty:

♦  Make sure mobile users can easily find your site.

♦  Guide your prospects through your site and don’t confuse with multiple calls to action on the same page. Users should never have to pinch-&-zoom on mobile-optimised sites.

♦  Add “click to call” to search results to allow customers to get in contact as easily as possible and ensure all phone numbers on your mobile site are tappable. 

Tip 3: Make every tap and swipe count