AM Online

Wessex Garages celebrates March huge success

Bristol-based car dealer group Wessex Garages has confirmed that Motors.co.uk generated 19% of its used car sales and 8% of its new car retail sales in the plate-change month of March.

Keith Brock, managing director at Wessex Garages, said March was a huge success for the group, which has Nissan, Kia, Hyundai, Fiat, Abarth and Hyundai franchises.

"Our new and used car sales as a group were up 24%, which is ahead of the market," he added.

Brock (pictured) said Wessex Garages' strategic partnership with Motors.co.uk fits with its ambition to better connect with local buyers digitally.

Motors.co.uk uses a search logic which returns suitable cars by distance to the searcher's postcode.

A digital-driven strategy at Wessex Garages is driving performance through innovation: tech-savvy digital sales executives film key features and benefits of each car which are then provided instantly to online customers.

Reviews (currently rated at 95% Reevoo satisfaction) are published on the Wessexgarages.com homepage and in-market car buyers can enter their vehicle registration number for an instant online valuation of their part-exchange.

Andy Coulthurst, managing director at Motors.co.uk, said: “Whilst the trend of huge growth in Motors.co.uk-generated sales is true for all of our dealers, Wessex Garages is performing above the norm and it is clear that they are benefiting significantly from their own digital and sales strategies."



Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.