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Western Alfa Romeo awards Giulieta at 1954 prices

Western Alfa Romeo Edinburgh, part of the Eastern Western Motor Group, has awarded a customer with a new Giulietta for the 1954 price tag of the original Giulietta Sprint at £1,250 as part of the brand’s 60th anniversary celebrations.

Alfa Romeo entered all customers who ordered a new Alfa Romeo Giulietta during the 60th anniversary event (April 7-22, 2014) into a prize draw, offering one customer the chance to be refunded the difference between the 1954 and 2014 prices.

Christine Mitchell of Falkirk ordered her car from Western Alfa Romeo Edinburgh and was refunded £16,250 for her Giulietta 1.4 TB MultiAir 170 hp Exclusive.

The cheque was presented by Craig McKenzie, sales manager for Western Alfa Romeo.



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