MarketingFile, which supplies prospect marketing data to thousands of UK motor dealers has announced the launch of Touchpoint - a multi-channel direct marketing system designed specifically for motor dealers.
The web-based system enables dealers to analyse and target their existing customers and source additional private buyer and fleet prospect lists.
Manufacturers, dealer groups and their agencies can set up creative templates for their dealerships, which can then schedule email and SMS delivery and send direct mail by high quality digital print and post – fully personalised to the recipient.
MarketingFile MD Kieron Karue said: “Many of our automotive customers want to take advantage of multi-channel marketing but find dealing with a different supplier for each channel expensive, time-consuming and difficult to coordinate. Touchpoint allows them to plan, implement and review the results of a truly multi-channel campaign easily, economically and all in one place.”
“Take the example of a weekend sales event, with Touchpoint a dealer can mail out invitations to both known customers and conquest prospects, follow that up nearer the date with an email listing current stock, and then send a reminder by SMS the day before the event. Doing that with multiple suppliers would be horribly complicated but with Touchpoint a dealer can schedule it all to happen seamlessly.”
Citroen’s Robins & Day dealer group is already using Touchpoint and the system is being rolled out across the Kia dealer extranet.
MarketingFile is offering a free 30-day trial. More information at www.touchpoint.marketing.