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Volkswagen's flagship West London site takes shape

Construction of Volkswagen's new flagship site is well under way and on target for its November opening.

As Volkswagen retailers across the UK undergo a transformation to ensure they meet benchmarks for offering customers the warmest welcome and the highest quality standard of service, a number of new sites have also been constructed.

After several years of planning, work on the new three storey site located next to the elevated section of the M4 motorway in London began in February.

Customers will access the flagship retailer from a car park on the ground floor, from where they go up to the first level showroom.

There is space inside for 30 new cars as well as more than 60 used cars, while all Volkswagen’s technology for new and used car sales and servicing will also be at hand.

Sales staff will use the latest iteration of the Digital Showroom iPad app, which is now live across Volkswagen’s UK retailer network, to enable customers to see at a glance the latest options, technology and offers as well as check stock.

A number of vehicles will also be equipped with ‘Model 360’ which uses sensors on the showroom cars to communicate with the iPads and when pointed at an appropriate position on the car to demonstrate a particular feature or option.

This could be, for example, Volkswagen’s adaptive cruise control or park assist systems which are standard on many models but impossible to demonstrate in a showroom environment.

Service bays will be a bright, white, clean, modern and comfortable environment and aim to ensure the quality of aftersales care matches that of sales.

Commenting on the new West London site, which will be part of the Inchcape group, head of customer quality and network development, Spencer Clayton-Jones said: "The work at West London is progressing well and its construction is a key milestone in our network development plans.

"Securing a modern, state-of-the-art retailer in West London not only demonstrates our commitment to the area, but also guarantees customers in the area the quality of welcome and service which they expect from us.

"New car customers now do so much research from home via the internet – the 'clicks' – but we know that the 'bricks' are still equally if not more important.  The real world sales experience must match, if not exceed the expectations which people have of our brand and that’s why our new buildings are key to our future success."

The new site is likely to create new jobs in the area for suitable individuals to join the Volkswagen West London team.

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