All branches of Andrew Page and Camberley Auto Factors (CAF), which was acquired in 2012, will be rebranded as Andrew Page, the Auto-parts People.
Whilst the group will operate nationally under the new branding it aims to ‘retain the local motor-factor values and personality’ for customers.
“We understand that there is a great deal of goodwill to both of our brands, and the decision to bring these two families together under one title was not taken lightly,” said Simon Mullin, sales and marketing director.
“However, as we look to the future and expand into new operations, it’s important that we present a clear identity to our customers, staff and our suppliers.”
All of the 27 Camberley Auto factor sites will have completed their rebranding by the end of September, while the 64 Andrew Page sites will also have their signage changed to reflect the group’s new slogan.