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Don’t neglect used car sales in plate-change September, dealers urged

Paul Brotherton, head of business strategy, improvement and support at Black Horse, said the 6.2% year-on-year rise of new car registrations in June was welcome news, albeit surprising: “We had anticipated the new car sales market may slow down ahead of the September plate change.

“Buying a new car has become more accessible and attractive to both new and more experienced car buyers as manufacturers continue to offer competitive finance deals. We will have to wait and see if new car sales continue to increase over the summer months, or indeed if the rate of growth slows down as demand stabilises.”

Mark Standish, CEO at MotoNovo Finance, wants a new acronym to be seen alongside TCF – CBCO (creating a better consumer outcome). “Better may be a subjective word, but there are plenty of opportunities to be imaginative and highly consumer-centric,” he said.

Standish said his firm’s discount shopping offer could save money for MotoNovo Finance customers and staff at supporting dealers.

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  • Jim Cross - 31/07/2014 17:16

    The price differentiator encompassed with high New Car Registration Targets suggests the used car customer can easily migrate into the new car cycle, Manufacturers give unrealistic targets forcing the dealer network to sacrifice profit in a Used Car to achieve the New Car Target/Fast Start..

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