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CarShop launches new website

CarShop has unveiled a new, fully-responsive website, with new features and functionality.

One of the key features of this website is the new-style car search, allowing multiple makes and models to be selected and searched at the same time, and then compared.

This is on top of an improved advanced search, allowing multiple body types and colours to be factored into the individual’s search criteria.

Other features include: a new online reservation flow, an enhanced compare feature and the ability to shortlist cars and receive email updates based on previously searched criteria.

Leo Nelson, CarShop’s marketing director, said “Earlier this year we commissioned a piece of consumer research, the results of which have helped inform the design of all new

"Results showed that 90% of customers use online channels during the car-buying research process.

"What we have created is an environment where customers can easily access all of information they need to aid their buying decisions; in doing so we’re confident we’re able to continue to be one of the leaders in the automotive digital marketplace.”

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