Live chat
Live chat can provide immediate responses to consumer enquiries in a low-pressure environment and can enable the dealership to gain a sales lead and an appointment.
Cambria Automobiles receives more than 200 live chats daily, with a high level of activity between 7pm and 10pm. Marketing director Ian Godbold said: “Quite simply, customers do not want to wait for an email response and we receive numerous testimonials that they were amazed someone was available out of hours.”
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
Login to comment
Comments
No comments have been made yet.