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The car dealer's 21st-century marketing toolkit

Live chat

Live chat can provide immediate responses to consumer enquiries in a low-pressure environment and can enable the dealership to gain a sales lead and an appointment.

Cambria Automobiles receives more than 200 live chats daily, with a high level of activity between 7pm and 10pm. Marketing director Ian Godbold said: “Quite simply, customers do not want to wait for an email response and we receive numerous testimonials that they were amazed someone was available out of hours.”

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