Lead management and enquiry tracking
Having spent hours doing their own research, consumers are impatient when it comes to contact with the dealer. A study by GForces showed 42% of prospective car buyers will move on if they don’t receive a response to their enquiry within four hours, and only 16% are prepared to wait one day.
Technology from bespoke suppliers such as Armchair and BDM Voice and through marketing portals such as Auto Trader and AA Cars mean dealership managers can monitor and track team members’ calls and emails in response to leads.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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