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The car dealer's 21st-century marketing toolkit

Lead management and enquiry tracking

Having spent hours doing their own research, consumers are impatient when it comes to contact with the dealer. A study by GForces showed 42% of prospective car buyers will move on if they don’t receive a response to their enquiry within four hours, and only 16% are prepared to wait one day.

Technology from bespoke suppliers such as Armchair and BDM Voice and through marketing portals such as Auto Trader and AA Cars mean dealership managers can monitor and track team members’ calls and emails in response to leads.

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