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Northridge joins forces with Frontline on F&I

By Tony Willard

Northridge Finance, part of Bank of Ireland Group, has entered into a formal partnership with UK automotive F&I technology provider Frontline Solutions. The two companies said the alliance would continue to add value for dealers and brokers.

Alan Carson, sales director at Northridge Finance, said: “We can work slightly differently from a traditional funder and are one of only a few funders to offer finance lease. Our joint venture scheme provides money market base rates for new and used vehicles irrespective of term or product, allowing our partners to increase finance penetration in a more profitable way.”

Martin Hill, joint managing director of Frontline Solutions, said: “We are pleased to be able to assist Northridge’s plans to grow and strengthen their position in the market. Our integrated approach to F&I has always been actively embraced by Northridge, and we are looking forward to moving our partnership forwards.”

♦  Emac is the only automotive company to be a finalist in September’s UK Customer Experience Awards. The service plan provider will compete on its customer relationship management capabilities against companies including Scottish Water, TripAdvisor and Wowcher.

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