Pentana Solutions also operates automotive distribution software business Parex. Its virtual parts warehouse has 6,500 subscribing dealerships including Land Rover, Jaguar, Ford, Mazda, Peugeot and Saab networks in the UK. The portal has delivered up to 25% reduction in obsolete parts in dealerships around the world.
GForces cites Google’s Automotive Aftermarket Survey, which reported that 69% of people researched parts and accessories online, with 61% then purchasing online. However, only 35.5% of the UK’s top 200 dealer groups operate ecommerce aftersales solutions such as GForces’ NetDirector Parts & Accessories.
Tim Smith, GForces’ group strategy director, said: “Today’s connected consumers expect to be able to transact on the web, so GForces has partnered with PayPal to provide a secure online payment gateway enabling payment for products and services via credit and debit cards and bank transfers – both on- and offline.”