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Citroen – AM Franchise Guide 2014

12

 THE 2014
FRANCHISE GUIDE

  
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Citroën has been steadily losing market share over the past 12 years, but more recently the decline in new car registrations that accompanies it has reversed.

Earlier this year, parent company PSA Peugeot Citroën decided to make the upmarket DS line a standalone brand, while the Citroën brand would redefine itself and try to recapture some of the values that gave its quirky cars such appeal for many years throughout its history.

Citroën will not escape PSA’s planned model rationalisation, so we may see a few cars disappear discreetly over the next few years. However, if the latest products – the C4 Picasso and Grand C4 Picasso, and 2014’s C1 and C4 Cactus are anything to go by, the brand has not lost its knack for simply designed, innovative, comfortable and appealing cars.

It’s still a near 80,000-units-a-year player in the new car market, so it seems many car owners want it to succeed.

Learn more about this manufacturer on Citroën's AMi page. Dealers can register here for a free AMi membership.
 



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