Beside every BMW dealership lies a Mini showroom and although they’ve been busy selling more cars every year since 2009, market share since 2011 hasn’t kept pace.
This is likely to improve in 2015 with the introduction of the first five-door Mini hatchback, whose third generation was launched recently.
It will arrive in showrooms later this year, and while much of its appeal will lay in its driving dynamics, character and quality, it is a much more practical car than the three-door.
More rear legroom and boot space will ensure the Mini hatchback range can be put on the shopping lists of those who want a small car with five doors. The Mini’s huge range of customisation options and accessories should ensure it’s as much of a hit as the three-door model.
The larger Countryman and Paceman will also be revised later this year, which should help maintain their appeal.