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Peugeot – AM Franchise Guide 2014

11

 THE 2014
FRANCHISE GUIDE

  
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Peugeot in the UK is performing rather better than parent company PSA in recent years, but it is likely that we will see some rationalisation in the range as the manufacturer seeks to cut some of the less profitable models.

UK registrations have been increasing steadily since 2011, although market share has been declining. However, the new 308 hatchback and SW launched in 2014 and were awarded European Car of the Year, which should boost their fortunes.

A revamped 508 will also appear this year, while the 3008 and 5008 underwent mid-life facelifts in January.

Diesel-hybrid technology in the 508 and 3008 doesn’t appear to have taken the market by storm, although there is more interesting hybrid technology in the pipeline for 2016. ‘Hybrid-air’ works with small petrol engines and doesn’t involve carrying heavy battery cells. It could be a crucial innovation when it arrives.

Learn more about this manufacturer on Peugeot's AMi page. Dealers can register here for a free AMi membership.
 



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