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Subaru – AM Franchise Guide 2014


 THE 2014

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Subaru is a brand that appears to be on an upswing again, albeit from a low base and following many years of decline.

It could be that the high-CO2 turbocharged Imprezas failed to keep pace with changing customer needs, while the long-awaited in-house diesel arrived when the brand’s star had long faded.

With a little more than 2,000 annual registrations in 2013 from a five-model line-up (although this has grown to six models in 2014), it works out at an average of about three cars per month per dealer.

The brand seems to be rediscovering the high-performance roots that made the Impreza Turbo so popular throughout the 1990s, with an all-new WRX STi saloon launched in 2014, complementing the BRZ coupé that was introduced in 2012.

But there is still a brace of cars with off-road ability, including the Forester, XV and the Outback.

Learn more about this manufacturer on Subaru's AMi page. Dealers can register here for a free AMi membership.

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