With more marketing channels than ever before and a dramatic change in the way and time of day customers find their next car, reaching customers has become more complex than ever before. It is a situation accentuated in the way different consumer segments prefer to shop (not that there is a single way).
Join us at the AM Used Car Conference on October 21st to discover more.
Heather Yaxley, general secretary of the Motor Industry Public Affairs Association and a lecturer at Bournemouth University, will share her insight and ideas into just how dealers should adapt to two very different buying groups who will come to dominate car buying in the years ahead.
Full details of our event, including the speakers taking to the stage and topics being covered, can be found at www.usedcarconference.co.uk.
Generation X: born 1961 - 1982
Generation Y: born 1983 - 1995