AM Online

'Ford Tech Live’ event at dealerships this weekend


Ford, together with its national dealer network, is inviting customers across the UK to its ‘Ford Tech Live’ event this weekend.

‘Ford Tech Live’ will run from January 16-18 at participating Ford dealerships, demonstrating the latest technology-packed Ford vehicles, including the new Ford Focus and the all-new Ford Mondeo.

Visitors will have the opportunity to experience active park assist featuring parallel and perpendicular parking, enabling drivers to detect suitable spaces and reverse into them hands-free, and park-out assist, working in reverse, to help manoeuvre the vehicle out of a space.

SYNC 2, which enables drivers to control key in-car systems using voice-activated commands, MyKey, which enables owners to programme a secondary key to limit the vehicle’s top speed and audio volume, pre-collision assist with pedestrian detection and cross traffic alert systems are also featured at the event.

Depending on the dealership, on-road demonstration drives may be available.

Sales director, Ford of Britain, Andy Barratt said: “Ford is pushing the boundaries of innovation and we’re proud to be at the forefront of modern technology.

“Ford Tech Live provides the perfect opportunity to demonstrate our latest safety, convenience, design and driving assistance technologies, and we want as many people as possible to come along and experience it for themselves.”

For more information about Ford Tech Live, visit here. To find your nearest participating Ford dealer, click here.

Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest

Login  /  Register


  • Ray Baker - 05/02/2015 19:46

    We were on holiday the weekend of your event, could you please send details of the new ford mondao, including price, when it is to be released and our nearest dealers.

    Reply as guest

    Login  /  Register