Two pre-production models of the all-new Mazda2 have embarked on a tour of 119 Mazda dealerships across the country.
The tour will cover more than 6,000 miles in a total of six weeks.
As well as getting up close and personal with the all-new Mazda2, the invite-only events will also give attendees the opportunity to try Oculus Rift virtual reality technology, allowing them to experience the all-new Mazda2 in the virtual world, giving a 360o view of the interior.
UK managing director of Mazda Jeremy Thomson said: “This convention-defying dealer tour is a fantastic opportunity for new and existing customers to really get a feel for the all-new Mazda2 and take advantage of the Oculus Rift headsets to virtually experience what the car would look like in different colours and trims.
“The Mazda2 is our best-selling model in the UK and its successor marks an important milestone for the brand. It has already won the coverted Japanese Car of the Year title, which goes to prove we’ve taken the right direction with our focus on design, driving fun and our innovative Skyactiv technology.”
Mazda will offer its all-new city car with a combination of zero deposit and 5.9% APR when purchased with a Mazda PCP finance package or 0% APR Conditional Sale with a minimum 50% deposit.
Buyers of the Sport Launch Edition can also benefit from a £750 Mazda deposit contribution, whilst all other derivations will be offered £500.
The all-new Mazda2 is set to go on sale March 20 and will be priced from £11,995.