Motor industry experts in lead generation Chameleon Contact Specialists has opened its new premises in Lancashire.

The company specialises in driving leads and appointments into dealership showrooms to help increase footfall, sales and profit.

Its new site is situated in the town centre of Rochdale and employs 21 local people.

Chameleon Contact Specialists managing director Sharon Beresford said: “This is an exciting time for everyone involved. Having been a partner in a lead generation company for the last several years, it is great to bring the expertise and knowledge from that business and start a company that will adapt to our clients specific needs in an efficient and cost effective manner utilising Market Leading tools.”

Regional development manager Nigel Lloyd said: “Having worked in the automotive sector for a   number of years both at dealership and manufacturer level, I understand what the trade is looking for, and the expectations on investment. 2015 will see a number of car launches and Chameleon will be working hard to ensure they are a success, furthermore we will continue to build on our expertise and provide a service that dealers will want to use again and again.”

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