Glyn Hopkin, the UK’s largest volume Nissan dealer group, has opened a new, purpose-built dealership in East London.

The new showroom replaces the group’s existing Nissan Leyton dealership with a brand new dual-purpose Nissan and Fiat dealership.

The new Nissan East London dealership includes a 15-vehicle showroom capable of showcasing all the Nissan range.

The facility also incorporates a 20 bay workshop – the largest aftersales department in the Glyn Hopkin group – as well as on-site customer parking and an extensive choice of Nissan-approved used vehicles.

Nissan East London is also become one of the first dealerships in the UK to feature Nissan’s ‘new retail concept’, which features a fresh new visual identity for the interior and exterior of the dealership and incorporates interactive elements to offer customers a "premium showroom experience".

Situated in Romford Road, the new centre will also represent Fiat from a separate showroom at the same site, expanding the group’s partnership with Fiat to eight showrooms. Glyn Hopkin also announced plans in October 2014 for a ninth Fiat showroom at a site in Cambridge, due to open next week.

All existing Glyn Hopkin staff employed at the Nissan Leyton facility will transfer to the new East London dealership.

“The relocation of our Nissan Leyton operation is a major investment for Glyn Hopkin and represents our commitment to provide our customers with first-rate sales and aftersales services,” said Fraser Cohen (pictured), Glyn Hopkin managing director. “This was an excellent opportunity to develop a state-of-the-art dual-brand Nissan and Fiat dealership, which will strengthen our presence across the region, alongside our showrooms in nearby Romford, Buckhurst Hill and Waltham Abbey.”

The vacated site will be incorporated into a wider residential re-development programme on the edge of the Olympic Park.

The opening of the new Nissan and Fiat East London showrooms are the latest expansion for Glyn Hopkin. By April 2015, the group will also open a new Nissan and combined Fiat and Jeep dealership in Cambridge, taking Glyn Hopkin to nine Fiat and three Jeep showrooms.

Glyn Hopkin is one of Europe’s largest representatives for Nissan, and now the UK's largest volume Nissan dealer group with 13 dealerships. The group’s very first dealership, Nissan Romford, opened in January 1993 and Glyn Hopkin now has more than 35 showrooms across London and the South East, representing 10 brands.

> Glyn Hopkin MD Fraser Cohen is interviewed in the March issue of AM.