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Fast-fit group First Stop to expand in 2015

UK fast-fit network First Stop has announced new locations and significant investment for 2015, starting with an major refurbishment for a Midlands centre.

First Stop has revealed plans to build on its network and has now re-launched its new-look garage in Halesowen which has benefitted from substantial investment to boast improved branding and equipment, in a sign of things to come.

At present, First Stop is comprised of 52 locations around the UK and the chain is planning on recruiting more outlets across the UK.

It has also improved branding at three other members at Horndean Tyres, Ashton Tyres & Exhausts and Thorntons Tyres.

First Stop’s retail business development manager Stuart Eagland said the plan was to keep on developing the network and giving motorists more compelling reasons to a visit one of its centres for repairs and maintenance.

He said: “We are embarking on an exciting new chapter for First Stop, with better branding, equipment and overall support promised from many of our business partners.”

Eagland described the First Stop business model as a ‘soft franchise’ proposition and, being the retail arm of Bridgestone, he believes that the network is in a strong position to succeed.

“The benefit of working with Bridgestone is that we work directly with the world’s largest tyre manufacturer, before providing some outstanding premium products to motorists.

“Our Halesowen centre is testament to the new direction we are working towards. It offers the full range of services including tyres, MoTs, servicing, exhausts, batteries and anything else besides.

“Proving this ‘one-stop-shop’ solution is something we are seeking to replicate and we are actively looking to develop the network around the UK from here on.”

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  • Sammyez - 16/03/2015 14:10

    Too little too late for Bridgestone. It tried this soft franchise over 20 years ago and failed to get it off the ground. The Market has moved on....!

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