A five year service plan for just £475 is one of the aftersales retention tools being deployed by Jaguar's car dealer network on launch of the new Jaguar XE executive saloon.
That plan is limited to 50,000 miles, however dealers will be able to offer customers a high mileage version for £659 which covers five years and 75,000 miles.
Jaguar says that is more miles than any service plan offered by rival premium brands.
The XE, of which first deliveries are due in June, requires servicing every 24 months or 21,000 miles, whichever is sooner.
The plans, which are currently on available on diesel models (a petrol service plan is in development) must be bought by customers within 90 days of their XE's registration.
Jaguar Service Plans are fully transferable to new owners, cover customers for repairs or replacement parts required to pass the XE’s third, fourth and fifth year MoT tests up to the value of £750, and also include AdBlue top-ups for the duration of the plan.
Jaguar Land Rover global sales director Andy Goss said: “The Jaguar XE’s low total cost of ownership is now opening up the brand to new customers and retail order books are filling up quickly.
“The combination of outstanding residual values and cost of ownership has been noticed in the fleet markets too, with strong interest from global corporate buyers.”