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Motors.co.uk reports growth in market share

Motors.co.uk is reporting a 49.8% increase in unique visitors across its network in January 2015, on the same month last year.

The data, as measured by the independent digital analytics company comScore, also showed 38.1% of Motors.co.uk unique visitors from desktop and laptop computers in January 2015 did not visit Autotrader.co.uk.

The Motors.co.uk network achieves more than 19 times the number of unique visitors to RACCars.co.uk and almost 13 times that of VCars.co.uk (AA Cars), according to the analysis.

Managing director of Motors.co.uk Andy Coulthurst said: “A surge in visits to Motors.co.uk from mobile and tablet devices, continued investment in TV advertising and a commitment to growing the portfolio of sites within our network has driven a record level of in-market car buyers to the platforms that advertise our dealers’ stock.

“Everything points towards us extending this growth in March. Our new Smart Finger TV campaign has already delivered record response for dealers, and stock levels are at an all-time peak of 290,000 cars.”

Director of marketing and business intelligence at Motors.co.uk Dermot Kelleher said: “We rely on comScore audience data as we believe that it accurately reports 'actual' unique visitors, rather than the same visitor simply arriving via multiple devices in the same period.”

Source – comScore MMX-Multi-Platform, including desktop, smartphones and tablets. Motors.co.uk calculation from source data Source – comScore MMX, desktop only. Headline stock displayed on both sites 23/3/15.

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