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Geneva Motor Show: Jaguar Land Rover to see growth in fleet sales


Jaguar Land Rover expects to see an increase in fleet sales in 2015, with the release of the new Jaguar XE and Land Rover Discovery Sport.

Jaguar Land Rover UK managing director Jeremy Hicks told AM at the Geneva Motor Show, yesterday, that the Jaguar XE is a much more fleet orientated vehicle, while the new Land Rover Discovery Sport, with the two-wheel-drive eD4 turbo-diesel engine which will join the range later this year, has a reduced CO2 of 119g/km.

Hicks said: “We have invested a lot in the fleet business arena and now have 25 people engaging actively with businesses to promote our models.

“We currently have 120 Land Rover dealerships and 90 Jaguar dealers – 30 of each will eventually have a fleet department, with dedicated fleet specialists.

“We will never become dominant in the fleet market and I don’t want us to, but we will definitely see growth.

“Our dealers have a lot of confidence in us – they’ve all signed up to investment in the new corporate identity and that’s without any financial help from us, with every dealership adopting the new identity by 2018.

“2014 was strong for us with Jaguar being up 13% last year, which is only the start of growth for the brand and Land Rover was up 6% (and we could’ve sold more if we’d had more cars). 2015 should be just as successful; however, I don’t think we will see spectacular growth in the car market, because it is already good. And, brands that offer strong residual values and a strong offering is where consumers will go – which is why the premium brands are great.”

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