Mercedes dealer group L&L Automotive has signed an exclusive remarketing contract with BCA, including the adoption of the BCA Dealer Pro system across the group.
L&L Automotive vehicles will be sold in weekly sales at BCA London, with around 25 vehicles on offer starting from November 23.
All cars will be pre-sale prepared to a high standard, said BCA, and eligible vehicles will be offered under the BCA Assured scheme.
BCA’s cloud-based Dealer Pro system will be rolled out across the L&L Automotive Group Mercedes-Benz retail centres in Hertford, Bishop’s Stortford and Stevenage and will provide Dealerweb integration.
L&L Automotive’s sales director Andrew Gallacher said: “In addition to an unrivalled online and physical audience of buyers, BCA has the technology that makes the remarketing process more efficient, professional and joined-up for our dealership teams.
“The adoption of the Dealer Pro tools means we can manage the part-exchange process seamlessly, ensuring that every possible retail profit opportunity is explored, while pushing non-retail stock into the remarketing process as swiftly as possible.”
BCA’s national account manager Adam Lish said: “Our work with L&L Automotive shows how a joined-up approach, supported by the latest technology, can make the remarketing process more efficient while supporting customer service and making life easier for dealership teams.”