AM Online

Estar Truck and Van saves 340 jobs with Roanza dealerships acquisition

Mercedes-Benz Vans dealership site at Deeside

Estar Truck and Van have acquired certain parts of the Roanza Mercedes-Benz commercial vehicle franchised dealership goup after it fell into administration - saving 340 jobs.

Sarah O’Toole and Jason Bell of Grant Thornton UK LLP in Manchester were appointed joint administrators to Roanza Limited and  Premier Vehicle Rental yesterday (September 8) and the sale was completed later the same day.

Warrington-based Roanza had operated Mercedes-Benz Vans dealerships – in Deeside, Doncaster, Liverpool (x2), Manchester, Stoke, Trafford Park and Warrington – with subsidiary Premier Vehicle Rental Limited employing seven members of staff.

AM understand that three sites closures and more than 80 redundancies have occured at the business acquired by the recently-established buyer, which is also Warrington-based, however.

A statement issued by Grant Thornton said: “Having secured the required franchises with Mercedes, Estar will continue to operate a range of services across the five sites at Trafford Park, Liverpool, Warrington, Deeside and Stoke-on-Trent.

“The sale did not include the company’s operations at sites in Doncaster, East Manchester and one of the two sites previously operated in Liverpool, which will all cease to trade with immediate effect.

“Around 80 positions have been made redundant at these three sites, around half of which were already furloughed.”

Premier Vehicle Rentals Limited operated a separate van and truck leasing business, with a fleet of over 900 vehicle which was not included in the sale. 

The rental company employed seven staff, a number of whom have been retained by the company in administration to assist with the realisation of assets for the benefit of the creditors.

Sarah O’Toole, advisory partner at Grant Thornton UK LLP said that whilst it is always difficult when any elements of a business cease to trade and redundancies need to be made, she was “delighted” to have secured the sale of operations and the five larger sites and the continued employment of the majority of staff.

Grant Thornton said that the commercial vehicle sector had been in contraction for some time, and added that Roanza’s 2019 losses had been exacerbated during the COVID-19 lockdown.

The latest issue of AM

In this issue - the last ever monthly AM magazine

Maserati's 'hell of a ride' - 2023 is a big year

Cybercrime increasing - recent attacks put focus on awareness and training

PHEV fever could be set to spread

Finance: salespeople must ask awkward questions

Open all hours: how do omnichannel dealers cater for customers any time, anywhere?

How to make car buying truly seamless

Choose your supplier: opening the door on the latest developments from key suppliers to automotive retailers

Read now

Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


  • DaveHobday - 09/09/2020 15:39

    Mercedes Benz Truck and Van dealers are lucky to make less than 1% RoS most years yet have been pushed to invest millions in facilities under threat of termination, this is the end result, just surprised it didn't happen sooner