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AA Garage Guide teams up with Motor Codes and the IMI

Lucy Burnford, AA Garage Guide

AA Garage Guide has entered into a strategic partnership with the Institute of the Motor Industry (IMI) and Motor Codes in a bid to steer consumers to top-rated service providers.

The online search and booking platform’s co -founder, Lucy Burnford, said that the partnership would help to underpin the mutual goals of each company and promote a shared vision of ensuring that motorists are directed to garages which “unfailingly deliver high-quality and professional service”.

A spokesman for AA Garage Guide said that the IMI and Motor Codes would advocate to those working within the industry and to member garages that the AA Garage Guide provides the perfect platform to present their businesses online to customers who value professionalism and expect the highest standards of service, rather than the ‘cheapest deal’ available.

The partnership between the three organisations will see the IMI’s Professional Register and Motor Codes promoted to AA Garage Guide visitors.

Bill Fennell, managing director of Motor Codes, said: “This collaboration is born from a shared focus on quality: Motor Codes is committed to ensuring garages comply with the Chartered Trading Standards Institute-approved code of practice.

“Uniting with AA Garage Guide helps us to spread our message to consumers, supplying them with all the information they need to make educated decisions concerning the upkeep of their car.

“This platform also provides an excellent opportunity to promote our subscribed service and repair centres to a potential audience of several million car owners.”

IMI CEO Steve Nash said: “Our relationship with AA Garage Guide offers us the opportunity to give valuable online exposure to businesses with technicians already on the Professional Register.

“Attracting, retaining and developing skilled technicians is absolutely fundamental not only to help individual businesses succeed in the competitive online marketplace but also to drive up standards and levels of expertise within the wider marketplace.

We believe AA Garage Guide can play an important role in helping us to raise the profile of those businesses that are proud of their local reputation and have made genuine investment in delivering high standards of service through the hands of highly-skilled operators.”

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