As we enter a new decade, it’s a perfect time to take stock and review the current aftersales journey and how this can be improved to be a key revenue driver for dealers.
Currently, CDK Global commissioned research has shown that 1 in 3 consumers don’t hear from their dealer after they have bought their latest car.
To provide key guidance for dealers in 2020, this session will look to discuss:
* The importance of aftersales today
* Consumer research data describing current attitudes towards aftersales
* Qualitative feedback from dealers on how they engage with customers
* What can we learn from other markets?
* How can dealers improve customer experience and turn aftersales into a key revenue driver.
From CDK Global, our webinar will be presented by:
Michelle Mays, Marketing Communications Director
Curtis Blyth, Customer Success Manager
Paul Sargent, Implementation Consultant, CDK Global
Webinar recording
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
Login to comment
Comments
No comments have been made yet.