AM webinar: A consumer focus on aftersales – what can dealers learn for 2020?

As we enter a new decade, it’s a perfect time to take stock and review the current aftersales journey and how this can be improved to be a key revenue driver for dealers. 

Currently, CDK Global commissioned research has shown that 1 in 3 consumers don’t hear from their dealer after they have bought their latest car. 

To provide key guidance for dealers in 2020, this session will look to discuss:

* The importance of aftersales today

* Consumer research data describing current attitudes towards aftersales

* Qualitative feedback from dealers on how they engage with customers

* What can we learn from other markets?

* How can dealers improve customer experience and turn aftersales into a key revenue driver.

From CDK Global, our webinar will be presented by:

Michelle Mays, Marketing Communications Director
Curtis Blyth, Customer Success Manager
Paul Sargent, Implementation Consultant, CDK Global

Webinar recording