AM Online

AM webinar: A consumer focus on aftersales – what can dealers learn for 2020?

Technician working on car in a workshop

As we enter a new decade, it’s a perfect time to take stock and review the current aftersales journey and how this can be improved to be a key revenue driver for dealers. 

Currently, CDK Global commissioned research has shown that 1 in 3 consumers don’t hear from their dealer after they have bought their latest car. 

To provide key guidance for dealers in 2020, this session will look to discuss:

* The importance of aftersales today

* Consumer research data describing current attitudes towards aftersales

* Qualitative feedback from dealers on how they engage with customers

* What can we learn from other markets?

* How can dealers improve customer experience and turn aftersales into a key revenue driver.

From CDK Global, our webinar will be presented by:

Michelle Mays, Marketing Communications Director
Curtis Blyth, Customer Success Manager
Paul Sargent, Implementation Consultant, CDK Global

Webinar recording


Click here for aftersales best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.